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Observation is the only practical way to study the natural behaviour of small children and animals, or people unable to read or speak to you. Also, the subjects usually don't even know they are being studied, and so are not able to "act up" or respond in a way that might deliberately please or annoy the researcher.

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15y ago
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14y ago

cheaper and quicker than longitudinal approaches and it rarely suffers from attrition. However, snap shot studies only provide us with 'snap-shots' of human behaviour. Therefore if participants were particularly tired that day it could affect the results whereas in a longitudinal study these affects would balance out over time.

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Q: What are the advantages of a snapshot observation?
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