What are the advantages of china tourism?

Answer 1

Tourism companies, institutions, and destinations can expect a number of advantages from participating in the China Outbound Tourism Quality Label.

The advantages include:

• Uniqueness: Participating companies and institutions distinguish themselves with the COQ Label from competitors, especially in the quality-conscious upper-end of the market.

• Increase of revenue: China outbound tourism is a worldwide growing and financially strong market segment - companies, which focus on this targetgroup at an early stage and successfully communicate their offer, will increase their revenue.

• Increase of know-how: Participating companies and organisations significantly enhance their knowledge about Chinese outbound tourism during the application process.

• Focus: Focussing on the target group of Chinese outbound travellers is encouraged both internally, through an increase of internal knowledge and through taking concrete actions, and externally through the clear message given by the COQ Label.

• Developing a new target group and new cooperation partners: With increasing publicity and acceptance of the COQ Label worldwide, international companies, who are inviting Chinese delegations, will useCOQ Label certified tourism service providers to make sure that their guests are treated in the best possible way.

• More regular customers: A remarkable product and service quality of theCOQ Label certified companies, which are orientated to the needs, and expectations of Chinese guests, will inspire the Chinese travellers to become repeat customers.

• Image enhancement: COQ Label certified companies and organisations commu­nicate their successful adjustment to Chinese customers' needs in product and service quality.

• Developing quality management within the company: Using the COQ Label as part of the overall quality management helps companies and organisations to achieve the sustainable long-term advantages of a high quality level.

• Mentoring and consultancy by COTRI network of experts: COTRI and its worldwide network of partners support the certified companies in the preparation for the certification process, during the certification process and beyond.