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One advantage is the media buying power an agency is capable of having and handing on down to a client. Because the advertising agency represents a larger volume of purchases, they tend to be given better placement deals.
Another advantage is the quality and extensiveness of an advertising agency's media buying lists. Media buying can be a jungle when trying to find multiple quality placements for your advertisements, advertising agency's tend to have a full list and are better able to advise the right media placement within your budget.
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