What are the components of eCommerce?

Answer 1

Guide to E-Commerce Shipping and Fulfillment

No matter what type of business it is, everyone tries to create the best experience for their customers and puts a lot of effort into ensuring it. From tweaking your store to writing emails, you give your best to make your customers happy.

However, when we talk about shipping, you might feel that you’re giving your brand’s responsibility to someone else. Though with some strategies and planning, you wouldn’t feel the same, and it is really great because shipping plays an important role in your business. It is basically the endpoint where the customer gets to experience your brand’s product that showcases your business— as per your shipping strategy. Also, some businesses use shipping management software to make their shipping process easy.

Hence, here are some of the basics of shipping your products and help you understand this complicated topic:

Shipping Strategy

There are a few factors that should be considered for your shipping and fulfillment. Though these plans and strategies can be easily changed later on, at the same time these factors are the fundamental keys that make your every step well-defined and improve your shipping strategy as well.

Your Shipping Rates and Methods

Have you planned yet whether you are going to give the complete cost of shipping on to your customers, or offer them free or flat-rate shipping to absorb some of the shipping cost? If not, then don’t worry, because, by the end of this blog, you’ll definitely know how to make the right choice for your company/brand.

Product Weights

You should measure and update the weight of each selling product to make the shipping process easy. Having that information will help you in getting an idea of your total costs and enables you to provide accurate prices to your customers.

Offer Free Shipping

Giving your customers something like free shipping is one of the great ways to decrease shopping cart abandonment. Nonetheless, as you must be aware, shipping is never free. Someone has to pay for it. So, to make the idea of free shipping work, you have certain options, like:

• You can increase your product prices so that they can cover costs for shipping as well, here the customer pays.
• You can pay the whole price of shipping out of your margins, here you will be the one who will pay.
• You can increase the product prices slightly, so that it can cover half the cost of shipping, here both, you and your customer pay.
• In addition, you can provide free shipping to your customers on a minimum order amount. This tactic can help you in reducing the costs of shipping by helping to enhance your average order size, but you will be the one paying for it by going out of your margins.

Using a Fulfillment Warehouse

• A fulfillment warehouse can help you in automating and managing the shipping for you. When you opt to work with a fulfillment warehouse, you will store your products at one of their warehouses. Depending on their level of integration with your shopping cart, whenever the order is placed, your fulfillment partner will forward the order to pick, pack, and ship the purchase order on your behalf, automatically.

Additionally, there are various benefits of using a fulfillment warehouse, such as:

Cheaper Shipping Rates

As fulfillment warehouses ship large quantities for multiple vendors, they get cheaper shipping rates. Typically, they also have all of the major shipping logistics companies tied, and that gives you easier access to the widest range of shipping options.

Shorter Shipping Times

Choosing your fulfillment partner and the warehouse to store your products, strategically, means that, you can store your inventory closer to your customers.

Shipping is a Crucial Part of Your E-Commerce Business

Undoubtedly, shipping is one of the most challenging aspects of any e-commerce business. Every business has its own different challenges that they need to work through and overcome to make the best and most successful shipping strategy. Similar to aspects of creating your new e-commerce site, it will take time and a lot of tweaking to decide what works best with your brand.

Understanding all the factors and optimizing your shipping strategy with your growing business is important to become successful.

So, after you decide that you have it all figured out, don’t let it waste. Re-evaluate after some time to ensure that you’re delivering the best possible service and experience to your customers.

Answer 2

Four key component are in Ecommerce, online Branding, marketing, fulfillment, shipping coast.