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Packaging is very important element in marketing mix. The objectives and goals of packaging are many. Mostly good packaging enhance product sale. But if packaging is not done with planning or care then it can sabotage all the effort. Because mostly packaging is done for the safety of the product and its transportation purposes. Suppose if the box or carton in which a perishable product is enclosed it leaks then what will be the impression of that product on customers. It will defame the product and company or brand. The objectives that are gotten by packaging and labeling are 1- Safety 2- Agglomeration 3- Information 4- Advertising through labeling 5- Marketing by attractive packaging
Labeling is a text/name/description directly put on one product Packaging is putting the product in container, like bottles, boxes, etc.
There is no difference, the only this that is different is the name .
First your packaging can Identify any competitive differences in your product compared to others. It can identify a special SALES PRICE, it can identify a benefit or promise made to your potential buyers. Mostly, it can get the EYE of the consumer to notice that package before they reach for their usual brand of product.
Regardless of how efficient your product is at providing a solution or how well you have marketed its benefits, at its final stop, which is the store, the main contender of your product is your product’s packaging. Therefore, your packaging needs to meet the bar to help your sales grow successfully. Here’s how your product’s packaging directly impacts sales.
what is the importance of product planning
SunSilk ThermaShine and ThermaSilk are the same product. The SunSilk line is a modified version of the packaging for the ThermaSilk product.
And quick answer is that the "battle plan" is the end result, the product, of planning for a battle.
The main problems with packaging include excessive waste generation, environmental pollution, and resource depletion. Additionally, packaging can contribute to the spread of microplastics and harm wildlife when not properly disposed of.
You can find information about product packaging on Wikipedia at http://en.wikipedia.org/wiki/Packaging_and_labeling. For more of a design approach, you can visit http://www.webdesignbooth.com/beautiful-and-great-product-packaging-designs/.
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