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In business marketing, the focus is on the business objectives. The focus of social marketing is not the business objectives, but the customer. As a result, the tools and techniques are different, but the purpose is the same, i.e. to attract and retain customers. The main difference lies in the methods of promotion. Social marketing uses non-traditional methods to promote the product or brand, such as viral marketing, word-of-mouth, etc. Business marketing uses traditional methods to promote the product or brand, such as TV commercials, radio commercials, print ads, etc.

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2011-07-07 08:01:35

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Q: What are the differences between social marketing and business marketing?
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