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The best way that a company can create a competitive advantage would be to differ in what services they provide compared to similar companies. This gives them an edge and will draw in more customers by having this advantage.
Competitive, political-legal, economic, technological and social-cultural
This question is not precise enough. What is a competitive advantage in marketing? Economies of scale? Getting the right message across that captures the customer?
the companies differentiate and position their products as a competitive advantage through products,product packing,pricing,after sales services.
it can't.
Competitive advantage can come from products, employees and operations. When a firm has a competitive advantage, they are able to operate as a leader within their industry.
Performance dimensions on which customers expect a minimum level of performance. Superior performance on an order qualifier will not, by itself, give a company a competitive advantage.
Differentiation advantage
A competitive advantage is something that allows one company to outperform competitors. One way to identify a competitive advantage is comparing profits. If one competitor has higher average profits, then it has some kind of competitive advantage.
fit drives both competitive advantage and sustainability?
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Competitive Advantage is vital to Strategic planning. Strategic planning identifies strengths and weaknesses and visions and missions for the future. Competitive advantage relys on the benefits of the companies strengths and act upon them to turn them into competitive advantage. Other firms can't duplicate strategy or competivness that they don't have.
1- Efficiency 2- Quality 3- Innovation 4- Customer responsiveness = Competitive advantage
e-business and IT help organizations in achieving sustainable competitive advantage?
I have conducted a researh, which empirically examine the factors of entrepreneurship competencies that have a positive influence on competitive advantage, found that This research specifically focuses on Thai small and medium exporting enterprises. According to the literature review, entrepreneurship competencies are combinations of three elements: knowledge, skill, and personality. Competitive advantage is viewed by five dimensions: product advantage, cost advantage, knowledge advantage, relationship advantage, and structural advantage. The research found that there are eight factors that have a positive influence on competitive advantage. These are knowledge of marketing, knowledge of production and operations, analytical skill, planning skill, coordinating skill, working discipline, creativity, and economic mindset. For more information, please see in; http://www.scribd.com/doc/8998412/EntrepreneurshipCompetitiveAdvantage
According to statistics, in 2010, Pepsi had 11.5% of the global soft drink market.
The source of a firm's market power is its competitive advantage. When a business has a competitive advantage they can use that to make significant changes in the industry.