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Some say banner ads have a low click through rate. However, studies have shown that you cannot just rely on the click through rate (CTR) metric to determine the effectiveness of banner advertising.

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14y ago
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9y ago

There are a couples of disadvantages of banner advertising. Two of the disadvantages are over saturation and the consumers skepticism.

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12y ago

Even if you pay someone to show your banner, there's NO guarantee anyone ever will click that banner and come to your website/landing page.

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Q: Disadvantages of ad banners
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