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Market Research

A very important element of business strategy, market research is an organized effort to collect information about markets or customers. It is an important factor to get advantage over rivals, providing significant information to analyze and identify the market need and size and competition.

3,086 Questions

What was the second era of marketing?

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Asked by Wiki User

The second era of marketing is characterized by the shift from a product-centric approach to a consumer-centric approach. This era focused on understanding consumer needs and preferences to create targeted marketing campaigns. It also saw the rise of technology and data-driven marketing strategies.

What is an example of a heterogeneous product?

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Asked by EncofBizandFinance

A fruit basket containing various types of fruit, such as apples, bananas, and oranges, is an example of a heterogeneous product. Each fruit within the basket is a distinct item with its own characteristics, creating a mix of different products within the same offering.

To what does the term consumer behavior refer?

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Asked by Wiki User

Consumer behavior refers to the study of how individuals make decisions and behave when purchasing and using goods and services. It encompasses factors such as attitudes, preferences, motivations, and purchasing habits that influence consumer choices. Understanding consumer behavior is key for businesses to develop effective marketing strategies.

When did the second era of marketing begin?

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Asked by EncofBizandFinance

The second era of marketing, known as the Relationship Era, began in the late 20th century. It emphasized building long-term relationships with customers, focusing on customer satisfaction, loyalty, and personalization. This era marked a shift towards a more customer-centric approach to marketing.

What is the differnce between inter and intra?

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Asked by Wiki User

"Inter" refers to something that occurs between two or more separate entities or groups, such as interactions between countries. "Intra" refers to something that occurs within a single entity or group, such as interactions within a company or organization.

Difference between intra and inter regional transportation?

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Asked by Wiki User

Intra-regional transportation refers to the movement of goods or people within a specific region, such as within a city or state. Inter-regional transportation, on the other hand, involves the movement of goods or people between different regions, such as between states or countries.

What is the hypothesis of No problem is too hard?

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Asked by Wiki User

The hypothesis of "No problem is too hard" is that there is no challenge or difficulty that cannot be overcome with the right approach, effort, and mindset. It suggests that with determination and perseverance, any problem can be solved or managed effectively.

What is end group analysis in polymer?

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Asked by Wiki User

End group analysis in polymer chemistry refers to the process of identifying and quantifying the end groups of a polymer chain. This analysis provides information about the structure and properties of the polymer, as well as the effectiveness of the polymerization process. Techniques such as spectroscopy and chromatography are commonly used for end group analysis.

How does the cost of a dish washing soap brand affect how long the suds last?

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Asked by Wiki User

The cost of a dishwashing soap brand doesn't directly affect how long the suds last. The longevity of suds is more influenced by the soap's formula and ingredients, which determine its foaming properties. Cheaper brands may use different surfactants or ingredients that affect suds differently compared to more expensive brands.

What is redox rxn concept?

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Asked by Wiki User

Redox (reduction-oxidation) reactions involve the transfer of electrons between reactants. Reduction refers to the gain of electrons by a molecule, while oxidation refers to the loss of electrons. In a redox reaction, the reducing agent gives electrons and gets oxidized, while the oxidizing agent accepts electrons and gets reduced.

Is dove a soap or detergent?

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Asked by Wiki User

Dove is a brand that produces both soap and body wash products. Their soap products are generally bar soaps, while their body wash products are liquid cleansers. So, they offer options for both soap and detergent-based cleansing products.

The advantage and disadvantage of conducting research in naturalistic setting?

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Asked by Wiki User

Advantage: Naturalistic settings offer high ecological validity, allowing researchers to observe behavior in real-life contexts, which can lead to more generalizable findings.

Disadvantage: Naturalistic settings can be difficult to control variables and may lack the ability to replicate findings due to the unpredictable nature of real-world environments.

Relationship between marketing and marketing communication?

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Asked by Wiki User

Marketing is the overall strategy and process of promoting, selling, and distributing a product or service. Marketing communication, or marcom, is a key component of marketing, focusing specifically on how a company conveys messages to its target audience through various channels like advertising, social media, public relations, and direct marketing. In essence, marketing sets the strategy, while marketing communication executes the strategy by delivering the message.

Transformation of research problem into hypothesis?

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Asked by Wiki User

To transform a research problem into a hypothesis, you need to make a specific statement predicting the relationship between two or more variables that can be tested. Consider the key factors of your research problem and determine how they might be related to each other. Formulate a clear and testable assertion that presents the expected outcome of the research based on the problem identified.

Difference between plan and map in survey?

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Asked by Wiki User

(a)A map is a visual representation of an area-a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes.

Plans are a set of two-dimensional diagrams or drawings used to describe a place or object, or to communicate building or fabrication instructions. Usually plans are drawn or printed on paper, but they can take the form of a digital file.

(b) Although most commonly used to depict geography, maps may represent any space, real or imagined, without regard to context or scale; e.g. Brain mapping, DNA mapping, and extra-terrestrial mapping.

Plans are often for technical purposes such as architecture, engineering, or planning. Their purpose in these disciplines is to accurately and unambiguously capture all the geometric features of a site, building, product or component. Plans can also be for presentation or orientation purposes, and as such are often less detailed versions of the former. The end goal of plans is either to portray an existing place or object, or to convey enough information to allow a builder or manufacturer to realize a design.

(c)Many but not all maps are drawn to a scale, allowing the reader to infer the actual sizes of, and distances between, depicted objects. A larger scale shows more detail, thus requiring a larger map to show the same area.

Plans are usually scale drawings, meaning that the plans are drawn at specific ratio relative to the actual size of the place or object. Various scales may be used for different drawings in a set. For example, a floor plan may be drawn at 1:50 (or 1/4"=1'-0") whereas a detailed view may be drawn at 1:25 (or 1/2"=1'-0"). Site plans are often drawn at 1:200 or 1:100

(d)To communicate spatial information effectively, features such as rivers, lakes, and cities need to be labeled. Over centuries cartographers have developed the art of placing names on even the densest of maps. Text placement or name placement can get mathematically very complex as the number of labels and map density increases. Therefore, text placement is time-consuming and labor-intensive, so cartographers and GIS users have developed automatic label placement to ease this process

How to measure brand awareness?

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Asked by Wiki User

Awareness has two components that need to be measured:

1. Recall- retrieving a brand when given a cue

2. Recognition- confirming prior exposure to a brand

Typical questions to measure RECALL are:

"When you think of car brands, what brands come to mind?" (unaided recall, broad cue)

"When you think of brands of high performance sports cars, what brands come to mind?" (aided recall, a narrower cue)

In these tests, the first brand retrieved will have the highest brand awareness.

Typical questions to measure RECOGNITION are:

"Have you heard of Brand X?"

"Have you ever seen this brand?"

The faster and more "yes" responses, the higher the brand recognition.

What is co precipitation in gravimetric analysis?

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Asked by Wiki User

It is the precipitation of the impurities(the un wanted ppt) with the wanted precipitation and it has four types occlusion(absorption),adsorption,post-precipitation,formation of mixed crystals

What are the hindrances to scientific inquiry?

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Asked by Wiki User

answer this please. for assignment purposes..:D

There are 11 Hinderances:

Tradition

Authority

Inaccurate Observation

Overgeneralization

Selective Observation

Made-Up Information

Illogical Reasoning

Ego-Involvement in Understanding

Mystification

To err is to human

Dogmatism

Hope this helps

Is a dove an omnivore?

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Asked by Wiki User

Yes, doves are omnivores, meaning they eat a variety of foods including seeds, fruits, insects, and small invertebrates. Their diet can vary depending on the available food sources in their habitat.

What do you mean by coulomb and exchange integrals?

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Asked by Wiki User

Coulomb integral calculates electrostatic repulsion between two electrons at different positions in a molecule. Exchange integral accounts for quantum mechanical exchange effects when two electrons in the same molecule exchange positions, influencing electron correlation. Both integrals are crucial in molecular orbital theory for understanding electronic structure and bonding.

Concepts of homeostasis?

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Asked by Wiki User

Homeostasis refers to the body's ability to maintain internal stability by regulating various physiological processes such as temperature, blood sugar levels, and blood pressure. It involves mechanisms that detect and respond to deviations from the ideal state to keep the body in balance and functioning properly. Examples include sweating to cool the body down when it's too hot or shivering to generate heat when it's too cold.

What is bcg matrix?

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Asked by Wiki User

The BCG matrix, also known as the Boston Consulting Group matrix, is a strategic tool used for portfolio management. It categorizes a company's products or services into four quadrants based on market growth rate and market share relative to competitors. The four categories are stars, question marks, cash cows, and dogs, each requiring different strategies for maximizing performance.

What is geocoding?

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Asked by Wiki User

Geocoding is the process of converting addresses or locations into geographic coordinates (latitude and longitude). This allows for the identification of the precise location of a place on the Earth's surface, which is useful in mapping and location-based services.

Can a primary research study have two questionnaires for different geographical areas?

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Asked by Wiki User

Yes, a primary research study can have two questionnaires for different geographical areas to gather location-specific data. This approach allows researchers to tailor questions based on regional differences or preferences, leading to more accurate and relevant findings from each area. It is important to ensure that both questionnaires are designed systematically to maintain consistency and comparability across the study.

What are the disadvantages and advantages of geographic filing system?

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Asked by Wiki User

Advantages: Easy to understand and implement, allows for physical organization by location, can help with visualizing spatial relationships.

Disadvantages: Limited flexibility for reorganizing, can be time-consuming to maintain, may not scale well for large amounts of data.