family can be strong in choosing a restaurant depends upon their mood.
Interpersonal determinants are determinants consumers place on products. A consumer may link emotions to some products. Emotional buying is an interpersonal determinant of consumer buying behavior.
The family and their home is a child's first method of socialization. Therefore, the types of buying decisions that members of a family make influence the decisions that the child later makes.
Studying families is crucial in understanding consumer behavior because family members often influence each other's preferences, decisions, and purchasing patterns. By analyzing family dynamics, marketers can tailor their strategies to target different family members effectively and understand the buying habits within households. Additionally, studying families helps identify shared values, traditions, and communication patterns that impact consumer choices.
Cultural, psychological, and social factors are believed to have the broadest and deepest influence on consumer behavior. Cultural factors include values, beliefs, and norms that shape individuals' preferences. Psychological factors, such as perception and motivation, impact how consumers process information. Social factors like family, reference groups, and social class influence consumers' purchase decisions and behaviors.
Group cultural factors influencing buying behavior include social class, reference groups, and family influences. Social class affects preferences and purchasing power, shaping consumer choices. Reference groups, such as friends and colleagues, can sway opinions and lead to conformity in brand selection. Additionally, family traditions and values play a significant role in shaping buying decisions, often guiding individuals toward products that align with their cultural identity.
the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others: He used family influence to get the contract.
One way culture influences consumer behavior is through cultural norms and values, which shape individuals' preferences, attitudes, and beliefs about products and brands. For example, in some cultures, there may be a strong emphasis on family traditions or social status, which can influence purchasing decisions.
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
Interpersonal determinant of consumer behaviour are included culture ,social & family influence.Culture is the values ,beliefs ,preferences and taste transfer from one generation to the next generation.Besides that,the subculture is a group with their own distinct modes of behavior. Social influence is divided into three parts which are reference group ,opinion leader and social classes. Reference group is a group whose value structures and standards influence a person's behavior.Opinion leader is trendsetter who purchase a new product before other and influence other people to buy it.Social classes divided into six part ,upper-upper class ,upper-lower class ,upper-middle class ,lower -middle class ,working class and lower class. Family influence included four roles of spouse,there are autonomic, husband dominant ,wife dominant and syncratic dominant. Autonomic role is independently in purchase of products such as personal care. Husband dominant role is certain purchase decisions are made by husband such as insurance. Wife dominant role is wife who make the purchase decisions such as buying children outfits. Syncratic role is both partners jointly make the purchase decisions such as buying house.
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Several factors can influence teenagers' sexual behavior, including peer pressure, media influence, family values, personal beliefs, access to information and resources, and cultural norms. These factors can play a significant role in shaping a teenager's decisions regarding sexual activity.