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A SWOT analysis of PERODUA (Perusahaan Otomobil Kedua Sendirian Berhad) reveals its strengths in being Malaysia's largest car manufacturer with a strong brand reputation and a focus on affordable vehicles. Weaknesses include limited international presence and reliance on a specific market segment. Opportunities lie in expanding electric vehicle production and tapping into emerging markets, while threats include intense competition from both local and international automotive companies and fluctuating economic conditions.
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