What is the SWOT analysis of Jollibee?

Answer 1

Jollibee's SWOT analysis reveals its strengths in brand recognition and a diverse menu that appeals to various tastes, particularly in the Philippines and among overseas Filipino communities. However, it faces weaknesses such as intense competition in the fast-food industry and reliance on the Philippine market. Opportunities include expanding its international presence and menu innovation, while threats involve economic downturns and changing consumer preferences towards healthier options.