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market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
gender segmentation, age segmentation, geographic segmentation..
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
Market Segmentation is when a company split customers in a similar characteristics and needs. Companies also aim at a special age, gender, demographics or lifestyle. Such as nike is aimed at women, men and children's and also for sports player.
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
Market segmentation
Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
Market segmentation
gender segmentation, age segmentation, geographic segmentation..
what is the advanteges and dis advanteges of market segmentation?
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
Market Segmentation is when a company split customers in a similar characteristics and needs. Companies also aim at a special age, gender, demographics or lifestyle. Such as nike is aimed at women, men and children's and also for sports player.
Market Segmentation is important because without it the business will not find the correct target audience
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
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