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Q: What are the five characteristics of market segmentation?
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What is concept of market segmentation?

market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...


What is the concept of market segmentation?

market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...


What is the process whereby the market is divided into different groups of people with similar characteristics?

Market segmentation


Define market segmentation?

Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"


Market segmentation of Toyota cars?

Market segmentation


List 3 market segments for the retail clothing market?

gender segmentation, age segmentation, geographic segmentation..


Advantages and disadvantages of market segmentation?

what is the advanteges and dis advanteges of market segmentation?


What steps does market-segmentation involve?

The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.


What is market segmentation and how is it done?

Market Segmentation is when a company split customers in a similar characteristics and needs. Companies also aim at a special age, gender, demographics or lifestyle. Such as nike is aimed at women, men and children's and also for sports player.


Why is market segmentation importent?

Market Segmentation is important because without it the business will not find the correct target audience


What is the difference between market research and market segmentation?

Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.


Market segmentation in a global market?

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