Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
gender segmentation, age segmentation, geographic segmentation..
From a marketing perspective, it is used to define your primary target market(s). It also helps you to identify your potential customer(s) very easily.
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
d
There are three basics of market segmentation used to define your target market. Those three basics are location, client profiles and human factors.
Market segmentation
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
gender segmentation, age segmentation, geographic segmentation..
what is the advanteges and dis advanteges of market segmentation?
From a marketing perspective, it is used to define your primary target market(s). It also helps you to identify your potential customer(s) very easily.
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market Segmentation is important because without it the business will not find the correct target audience
d
The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.
market segmentation of adidas
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.