Marketing Advertising and Sales

What are the implications of a PR campaign?

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2008-01-04 17:55:41
2008-01-04 17:55:41

== == When newsworthy events happen to your company, when a rumor goes astray, or any form of public interest is upon you, a PR campaign is essential.

Public Relations uses various news medias and commercials to inform the general public, investors, or other industries of your company's event's and news. Sometimes it is used to debunk a popular rumor that may be damaging to your company image.

A PR campaign requires a written release(s) to various medias in a proper electronic or letter format. Depending on your company's activity in relation to growth or product development it will be almost essential to the longevity of your business with or without the need for damage control. Depending on the resources at hand you will want to write or hire a writer that specializes in writing company releases. A good media contact list is essential. You will want email addresses, phone numbers, and physical mailing addresses along with editor names.

When direct mailing it is good to include product and company photos with your information release. Any additional media can be placed on a CD-ROM DVD depending on your budget. Make sure the right person gets your information by adding ATTN: (Editor Name) to whatever media company you are contacting.

There are format rules you will want to try to follow. I will include some links in the Related Links section.

If done properly Public relations drive will raise Public awareness in you. If done badly, a Public relations drive will empty your bank account very fast!

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