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  • Sales forecasting is the prediction of future sales performance based on previous sales history, upcoming events, statistical analysis or anything else that may influence sales. For instance, if a competitor has announced they are going out of business, this will increase your sales forecasting for the next year. Sales forecasting is an important tool used by many businesses to fulfill several objectives.

Setting Goals
  • The primary purpose of sales forecasting is to establish sales performance goals for your company. Using all available information is critical to establishing goals for your entire sales team, in addition to preparing and preventing slower sales periods. Predicting slower sales periods offers time to brainstorm and create plans to offset declining sales.

Predict Expenses
  • Sales forecasting also serves as an important tool for predicting expenses and planning budgets. Plan to have additional staff on hand for peak periods. Know in advance when you need to order additional inventory to keep up with special events, promotions or prime selling periods. Prepare for additional advertising and supply costs as warranted by sales forecasting reports.

Business Assessment
  • Sales forecast reports are also useful as business-assessment tools. It is important to know how well your business has done in the past as well as how well your business should be doing. If sales performance falls short of the forecast numbers, assess the situation thoroughly to determine what factors contributed to the missed projections. Use your analysis to plan more efficiently and to properly coach your sales team to prevent future sales decreases.

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