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There are two major types of advertising prevalent today that are Website Advertising and E-mail advertising! Here are some primary principles of advertising:
· Stating the essence of the product in simple terms because nobody today has the time to listen.
· Adding a provocative element is also a good idea because it makes the product memorable.
· Art and copy should be integrated as a single unit.
· Advertising strategy should have a personality of its own that makes the product speak for itself in the market.
· Advertising gimmick if employed should tell the product story.
· No False promises.
· Being creative is great but being meaningful and relevant is more important.
· Be brave and try something new. Create competition for others.
Hope this helps!
Madaline Vandervort
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