1. It is very expensive
2. Cultural difficulties
3. Comparability of data due to inconsistencies of definition of terms
what are the problems of international market research?
need of secondary research in international marketing.
International marketing research allows the company to research customs, cultures, and expectations of foreign countries, which may be different from local marketing. Gathering data may be hindered by language, literacy and access to technology.
One of the problems of conducting marketing research, is that it is a very costly exercise. The other problem is the logistics especially in an area where there is no infrastructure.
designing and conducting the research,
marketing research problems: for primary research conducted the problems might include costs and the amount of time it will take as in business time is money. Secondary research problems may inlcude the information which is collected is not suitable for your needs as this is information carried out for someone elses needs and not your own so you may be trying to answer a question with the wrong information.
Research proposal on fast food impact on people
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
International market Research is a highly complicated thing in this we can chose better Market Research company according to their industry. In this Market Research have a important module of business world. From this research we getting a more current trends in the market place.
It is their job to determine if a company will be successful at marketing in other countries. They will look at every aspect in their research before giving a recommendation.
limitation of marketing research
Susan P. Douglas has written: 'International marketing research' -- subject(s): Export marketing, Research 'Les Comparaisons internationales du consommateur' -- subject(s): Women consumers 'Global marketing strategy' -- subject(s): Export marketing, Management, Marketing, Case studies