Want this question answered?
There are six common risk reduction strategies which are customer view points-Ø1.Consumer Seek InformationØ2.Consumer Are Brand LoyalØ3.Consumer Select by Brand ImageØ4.Customer Rely on Store ImageØ Consumer Buy the 5.Most Expensive ModelØ6.Consumer Seek Reassurance
Consumer risk is the probability that a product will be manufactured that is defective and shipped to the customer. A person with a customer-only focus will typically want to have a very small consumer risk. A person with a producer-only focus typically is not very concerned with consumer risk. Low consumer risk can sometimes be accomplished by rigorous testing and quality control, which, when carried to an extreme in order to reach zero consumer risk, can lead to very expensive products.Producer risk is the probability that a product will be manufactured that is good, but is rejected by the manufacturer's internal quality control processes before it is shipped to the customer. A person with a producer-only focus will typically want to have a very small producer risk. A person with a consumer-only focus typically is not very concerned with producer risk. Low producer risk can be accomplished by lax testing and quality control, which, when carried to an extreme in order to reach zero producer risk, can lead to very poorly-performing or non-yielding products.The key to high yielding and reliable products is in achieving a balance between these two sometimes-competing goals.
There are five type of perceived risk monetary physical social functional
Risk aversion
Consumer safety and litigation reduction.
You cannot fix an iPod USB cable. Once the cable is damaged, you will need to buy a new one or risk permanent damage to your iPod.
Real Estate for Consumer Purchases All around, Money Markets are Lowest Risk
The duty of the Consumer Product Safety Commission (CPSC) is to help the public reduce risk of injuries and deaths from consumer products. They issue mandatory standards for certain products.
News broadcasts Advertising Product placement. Risk Aversion
Food is manufactured in facilities that handle strict sanitation and safety procedures. This way, the consumer is not at risk.
News broadcasts Advertising Product placement. Risk Aversion
If a consumer doesn't have knowledge of what the computer does, they run the risk of either paying for something that's too advanced for what they use, or not buying something as advanced as what they need.