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role of marketing is many basically creating link between producer and consumer,delivering value based product, branding of company through advertisement. A Marketer will typically take up the following roles, acting between the customer and the organisation; Strategic Partner, Guide, Deliverer, Communicator, Co-ordinator, Negotiator and Customer Voice.
A Marketing role will also assume the following responsibilities;
• Understanding the economic and competitive features of a sector
• Identifying target markets
• Identifying segments within a target market
• Identifying most appropriate strategies
• Commissioning, understanding and acting upon market research
• Understanding competitors and their strategies and likely responses
• Developing new products
• Auditing customers' brand experience
• Establishing environmental scanning for opportunities and threats
• Understanding an organisation's strengths and weaknesses
• Creating a sustainable competitive advantage
• Understanding where a brand needs to be in the future
• Creating and delivering marketing plans to get there
• Establishing management information systems to identify progress
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The role and importance of marketing organization in achieving marketing objectives is simple. The more organized a market the more clear the objective is to the buyers.
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Identify the role of marketing objectives in developing a marketing plan?
Product introduction or innovation. Sales or market share. Projected profitability. Pricing. Distribution. Advertising. Team organization.
Role of relationship marketing?
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What is the role of marketing research?
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What is the role of the marketing and finance department?
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Discuss the role of government in rural marketing?
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What is the role of marketing in an organization?
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