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Competitive EnvironmentEconomic EnvironmentPolitical Legal EnvironmentTechnological EnvironmentSociocultural EnvironmentDemographic VariablesNatural Environment
Describe the seven external factors that affect marketing and business
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The business environment is the combination of internal and external factors that influence its operation. The structure of the business environment is dependent on the specific type of business.
There are many external and environmental factors that affect marketing. Some of these include economy, government, supply lines, and consumer trends.
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There are several factors that may influence a business or businesses. They are the following:1. Availability of labor;2. Competition from other businesses;3. Government regulations;4. Weather;5. Interest rates;and6. General economic conditions.
Some internal factors that impact the business environment include competitors and business resources. External factors that affect the business environment barriers to entry and government regulations.
The main factors which could influence the marketing mix are:- Finance:The business should consider how much money is to be spent on marketing.- Needs of the market:The business should continue to carry out market research as the business grows, as the needs of customers change over time.- Competitors:The marketing mix can be used as a response the actions of actions of competitors in the market. This may include introducing a rival product or matching new prices.- Technology:The business may change where goods are brought and sold, according to changes in technology. An example of this is the major source of business, the Internet.
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When associations and big corporations try to control the uncontrollable factors external to their business, e.g. political, legal and technological environment, so that they can perform better than their competitors, it is termed as mega marketing.