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What are the three most important managerial competencies that Kellogg leaders need to develop to maintain and increase its global market share in the snack industry?
Vasantvpatel
1.Pricing,Needs to be affordable,plain and simple.
2.Great tasting product,consumers want to buy it over and over.(Freshness)
3.Aggressive marketing at the grocer level. ( Grocer Cooperation)
Wiki User
∙ 14y ago
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