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That depends on a whole lot of things. What behaviors are you trying to differentiate on? can you measure the behaviors (shopping patterns), or can you only measure antecedents of that behavior - TV watching that leads to advertising views, that HOPEFULLY leads to shopping behavior. You should segment on the behaviors tha you can best measure that you are sure lead to the behaviors that you want to induce in the segments...
What else can I help you with?
How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?
General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.
Who is the typical consumer of Walt Disney movies?
family and kids
What does the typical family have to do when the consumer price index rises?
When the consumer price index rises the typical family has to spend more money. The price index will directly affect the cost of living for a family.
Give an example of a local market?
Typically known as 'local markets' are things such as, car-boot sales, typical town markets (where fresh produce is sold)
What is Consumer prices?
Consumer Price Index (CPI) is an index of the changes in the cost of goods and services to a typical consumer, based on the costs of the same goods and services at a base period.
Is a blueberry a consumer producer or decomposer?
A blueberry is a producer because it is a plant that produces its own food through photosynthesis. It is not a consumer or decomposer in the typical sense.
What is the average minimum deposit for money markets?
A minimum deposit is required to open a money market account; $1,000 is typical.
What do cape town vendors wear?
Vendors, whether in street markets or regular retail outlets wear typical Western style of clothing.
What is the approximate average income of a typical buyer?
This is the income that the average consumer will be able to purchase. This is not the money that is available for just your product.
What is the approximate average income of typical buyers?
This is the income that the average consumer will be able to purchase. This is not the money that is available for just your product.
What type of items are sold at public markets?
Typical items sold as public markets include baked goods, fresh produce, dairy products, locally raised meats, various other food products, handcrafted products and clothing.
What are some typical consumer complaints?
There are many, depending on what kind of company it is. Often, consumer complaints are about price or customer service (representatives being mean etc), but other complaints are about quality, content ("this place sucks for information"), or speed of service.
