paying a cost means doing without something good or accepting something bad
paying a cost means doing without something good or accepting something bad
Paying a cost means doing without something good or accepting something badPaying a cost means doing without something good or accepting something bad.
Rational and subjective
There are never enough goods and services to satisfy all wants and needs.
Consumers decisions affect producers, and producer decisions affect consumers.
Consumer decisions affect producers, and producer decisions affect consumers
There are never enough goods and services to satisfy wants and needs
Rational behavior is a process based on making decisions that result in the most benefit for the individual. An executive at a company retiring early illustrates this best.
What you sacrifice for a decision is one of the non-monetary costs of many choices.
Producers can figure out what consumers are willing to pay based on what they buy.
What you sacrifice for a decision is one of the non-monetary costs of many choices
Rational choice can take the form of maximizing utility, where individuals make decisions based on maximizing their own personal satisfaction. It can also take the form of optimizing resources, where individuals make decisions based on achieving the best outcome with limited resources.