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Product branding elements are trademarkable devices that work to differentiate and find the identity of the brand. Some of the main ones are brand names, URLs, logo, characters, spokespeople, slogans, jingles, packaging etc. Learn how to use colors to your advantage with branding in this article: The Science of Color - How Colors Affect Marketing Initiatives http://www.incitrio.com/blog/2013/05/07/the-science-of-color---how-colors-affect-marketing-initiatives/

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