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What is the influence of branding on price sensitivity?

The main purpose of branding products is to create relatively inelastic demand for the product


What is a way that companies attempt to get consumers to buy their product instead of their competitor's products?

The answer is branding, it differentiates a product from the product of its competitors and thus increase the interest of consumers in that good.


What is multi product branding?

A company uses one name for all it's products in a product class.


What is an advantage of individual branding?

The advantage of individtual branding is that it allows a product to stand on its own and is not considered a part of a family line of products. This keeps it from being confused of other products of the same type.


What following is a way that companies attempt to get consumers to buy their products instead of their competitor's products?

Branding. Product Placement Free Advertising


The purpose of branding is?

Branding is about building a compelling association between... your name (URL), your company, your logo, your products or services.To associate a specific product with quality and popularity


Does branding products cost a lot of money?

Branding of a product can be done very cost effectively or can be extremely expensive. What you spend is dependent on the overall goal. Simple "branding" can be accomplished by offering a great product, at a great price. Or can be as detailed as full scale commercials to promote your specific products and how they are different than other options in the market.


What is manufacture branding?

owned by the manufacturer and they are identified with the product


Why is branding important to an organisation?

branding is important to an organisation in many ways but appended below are just some ot them: It aids in personal selling It helps in product differentiation of one product from another It extends the product range


Why would a company hire branding consultants?

Branding consultants can help get products in to larger areas, increase sales and promote products for a smaller fee than a marketing agency. Branding consultants use their existing contacts for product placement in movies and television shows as well as in print advertising.


Disadvantages of umbrella branding?

If any one product under umbrella branding does not do well in the market then it can affect the overall brand§ New products associated with an umbrella brand will only work if companies make it a mass product category, and provide new products to the consumers at a value-for-money pricing strategy,Different brands in umbrella branding will have different qualities which will vary and thus it can be an obstacle for smooth functioning of brand as well as firm.Also, if there is negative publicity for any product or even new product it can affect the other brands under umbrella branding.


How do you think about branding?

Branding is an important activity to be followed in the present market. The product available in the market though might be of the identical nature and process and usage branding gives a different and unique image for the product(company also). A consumer is well informed about the market and available products in the market. he is the king and is at his will. The criterion which brings the consumer towards the product is mainly branding. it represents goodwill and quality of the product. Branding can be categorised under two heads. that which is done by the company. the other is done by a regulating body. both represent the make, standard and quality of the product. There are two approaches used in branding: Out-side-in From customers to offerings In-Side-Out from offerings to customers