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There are some important things you need to do in the introduction:

* You need to define what you are going to talk about. Otherwise your marker can't tell if you've talked about it meaningfully or not.

* You need to show your marker what you are trying to do with your topic - your direction.

* You need to show your marker what you are going to cover (and what you're not, if need be).

* You need to give your marker background information necessary to their understanding.

from Monash

http://www.monash.edu.au/lls/llonline/writing/business-economics/marketing/2.2.2.xml

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16y ago

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