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Consumer behavior varies from person to person. On an average, consumers are aggrieved when the products purchased are not up to their expectation and/or the after sales services are not up to the mark. Apart from monetary consideration, mental effect is also there to play a part in consumer behavior. There are a type of consumers who are always allured by a product packed in attractive package,some consumers tend for cheaper price, even compromising the quality of the product. The high clientele consumers do not bother to pay higher price,and ignore attractive offerings associated with the product.The reputed Cos. always stick to the quality aspect and try to satisfy the consumers by their after sales services.

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