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The Victorinox logo has a red shield with a white cross in it.
TISSOT
it's Tissot
This is the Swiss flag.
The white cross on a red square is the swatch logo
Swiss
The logo you are referring to is associated with the Swedish furniture company IKEA.
Swatch SA, which is based in Switzerland, specializes in manufacturing watches. Their logo is most likely inspired by the Swiss flag and coat of arms, which also features a white cross on red background.
swatch
What Company Logo is a Red Box with white Letters
Swatch
Swiss Co., the company that makes the Swiss Army knives, Swiss bags, and I believe survival gear.