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Keebler rolled out its IDEA Wizard (Instant Data Evaluation Access) in 1999

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What company uses the IDEA Wizard?

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The IDEA Wizard stands for Instant Data Evaluation Access


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Keebler rolled out its IDEA Wizard (Instant Data Evaluation Access) in 1999


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The IDEA Wizard allows Keebler to collect information on each segment of its markets, then develop plans for specific retailers regarding self space and merchandising


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