Coca-Cola was one of the first known companies to use the iconic Santa Claus in their beverages' winter promotions.
USA
Your question is a bit vauge, since no company has ever "used" Santa, but assuming that you're asking about his appearances in early advertising: Coca-Cola was one of the first known companies to use the iconic Santa Claus in their beverages' winter promotions.
Your question is a bit vauge, since no company has ever "had" Santa, but assuming that you're asking about his appearances in early advertising: Coca-Cola was one of the first known beverage companies to use the iconic Santa Claus in their winter promotions.
Coca Cola. They were also the first people to make santa wear red. He used to wear Green
The Coca-Cola Company began its Christmas advertising in the 1920s Above is incorrect: according to Coca-cola they begin using Santa in 1931 But Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. I am not sure who was the first company.
Coca-Cola famously used Santa Claus in advertisements during the Christmas season. Coke was not, however, the first soft drink company to utilize Santa in ads. White Rock Beverages used Santa Claus in advertisements several years before Coke did.
White Rock Beverages
Companies are known to use various forms of promotions when promoting their company for various reasons. This helps a business spread their presence and product availability at a faster rate.
White Rock Ginger Ale
tesco was the first British company to use loyalty cards
The first use of the Santa Fe Trail made William Beckwell a rich man. He sold all of his goods for a big profit.
Some older illustrations have Santa in blue or in green.