Cho perceived that North America would remain absolutely paramount to the success of his company. In 2002 and 2003 Toyota sold more vehicles there than in Japan, amounting to almost 80 percent of total worldwide profits.
Fujio Cho was born on 1937-02-02.
Japanese
Fujio Cho
http://www.toyota.com
Toyota Motor Corporation
general manager of Toyota Motor Manufacturing USA. When the company decided to open its first North American plant in Georgetown, Kentucky, Cho was sent to America to manage it.
Dr. Taiichi Ohno, who would dramatically change the destinies of both Cho and Toyota.
Toyota Motor Corporation, 1 Toyota-cho, Toyota, Aichi 471, Japan
President and chief executive officer, Toyota Motor Corporation
Tokyo University, law degree, 1960
Cho was much more affable, personable, and low-key than the blunt-spoken Okuda.
In 1999 Okuda retired, and Cho became the second consecutive nonfamily Toyota president.