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Every company has a unique personality and a unique identity. A corporate culture is the shared experiences, stories, beliefs and norms that characterize an organization. Comparing an organization of 100 years compared to 1 there will be significant differences. The corporate culture will be different in this case because what some people thought up a hundred years ago won't be close to the things that a new company has thought up in present time per beliefs and things have changed with the times. If an organization changes its culture it must communicate the change to the employees and the customers.

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Q: What differences might you expect to find in the corporate cultures of a 100 year old manufacturing firm based in the Northeast and a 1 year old e-commerce firm based in Silicon Valley?
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