Impartiality
Neutrality
Would be maintaining neutrality
Stalemate.
Stalement-A situation in which neither side in An conflict is able to gain the advantage.
neither side won the conflict which was ended with an armistice in july 1953
Neither side could gain a clear and decisive victory.
This is called propaganda. Propaganda can also be used to portray an opposing side in a negative light.
If you call the best sex ever a side effect, then yes.
The Korean conflict (1950-53). It has been nicknamed "the war that never ended" because there has yet been no reconcilliation between North Korea and South Korea.
Nonalignment, that is, not allied to either side in the Cold War. India, which blended a democratic government with a socialist economy, was a leader in the nonaligned movement.
Presently, the conflict and debates between Pakistan and India concerning the partition of Kashmir still continues with neither side agreeing to anything.
That is called "neutrality". Sometimes the neutrality is respected by the warring countries (Switzerland in World War II) and sometimes it is not (The Netherlands in World War II).