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What do you mean by strategy?

Updated: 2/1/2024
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13y ago

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In general terms, "strategy" refers to the choices that you have made that are irreversible (getting married, making children). When you invest a lot of your money is probably strategic. It's irreversible and you hope for a return.

In terms of business, the strategy is than set of irreversible choices you will make to achieve your strategic objectives. You can decide to buy a new machine to produce more, hire new sales, give a higher marketing budget. If those activities are strategic will depend on your business model. Selling or buying activities, developing new products are said to be strategic as they involve resources in an irreversible way. In terms of business strategy, important investments you make in your value chain are probably strategic. In terms of corporate strategy it's more about getting the most of your business units while mitigating corporate risks.

In terms of pricing, it's a different story. When you set a price and communicate it to the market you send a message. When this message is gone, you can't change it: it's nearly irreversible.Your pricing strategy will determine your anchor for negotiation. There are different pricing strategies. You could have a flooding pricing strategy where you want to be the cheapest to gain market share in an aggressive way (hard discount). Another strategy I have seen is to set prices quiet high in order to reduce progressively until it gets acceptable for the customer. By doing so you optimize your margins.

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