What do you understand by tourism planning?

Answer 1

Any community or sector that is taking a proactive approach to tourism needs to have a plan. Depending on the size and sophistication of your community or sector, the tourism plan may be just a few pages or, with supporting material, or a lengthier document.

However, even in the largest and most sophisticated community or sector, the core plan should be clear, concise, and state a few key strategies that the community or sector will undertake.

Before creating your tourism plan, be sure to check out the provincial Five-year Strategy for Tourism.

The tourism plan gathers and distils the learning of the community or sector in one document and charts a path to achieve business objectives. Specifically, the tourism plan answers the following questions:

• What are the current economic and tourism conditions?
• What opportunities and problems are you facing?
• What business objectives related to tourism do you expect to achieve?
• What tourism products do you have that are of interest to visitors?
• What do you need to do to make your tourism products of greater interest to visitors?
• Who are your visitors?
• Why should they visit your community rather than another community?
• How will you communicate your tourism products to potential visitors?
• Who will do what, when?
• How are you going to measure your progress so you can learn from the experience?