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When a customer has an issue or a complaint it is because the product or service is lacking in some manner. A complaint is an opportunity because it gives the product or service provider a chance to make a better product or service. If the new product is better then the provider has solved the problem. The customer is happy because they know their issue is addresses. They will probably use the product or service again (return business keeps companies afloat). And a happy customer will influence others to use the product. Which generates more profits for the business

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14y ago

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