a firm offers the right to use its intangible assets (manufacturing process, trade secrets, patents, company name, trademarks, or other items of value) to a licensee in exchange for royalties or some other form of payment.
it doc
refer to the satisfying the needs of different people and organisation.
The nature of marketing budgets is that they entail all the marketing aspects like advertisements and promotions. The purpose of these budgets is help increase the revenue of the company through marketing.
A product modification strategy keeps the physical product essentially the same; modifications, however, are made to meet local conditions or preference in package sizes or colors
Management contracts give a company the right to manage the day-to-day operations of a local company. Here the domestic firm supplies the management know-how to a foreign company that supplies the capital.
the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same
Experimentation involves establishing a controlled experiment or model that simulates the real-world marketing situation being investigated.
In the observation method, the primary data result from observing the respondents doing something
The process of the advertising budget is usually contained in the marketing budget. This will entail all the factors that will be involved in running successful marketing campaigns that will help in increase the sales turnover for the business.
SMS marketing is a technique used by companies to deliver their advertising directly to users mobile phones. SMS marketing takes advantage of the Short Messaging System (SMS) to deliver brief messages to the receiver's phone.
Hotel management involves overseeing all aspects of a hotel's operations, including guest services, staff management, facilities maintenance, financial management, and marketing.
Answering your question fully will entail further research on my part.