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I think you mean SWOT - which stands for Strengths, Weaknesses, Opportunities and Threats
- Strengths are typically internal forces related to your product or service - the strenghts of the product in the market place
- Weaknesses are also typically internal forces related to your product or service - the weaknesses of your product in the market place
- Opportunities are typically market forces that drive business or opportunities for your product or service
- Threats are typically externally forces that threaten your product or service such as competition, newer technology than yours or a bad economy.
What is really important to take away from a SWOT is that you use it as an analysis tool to build a strong sales and marketing strategy. If you find that your product or service does not have a lot of strengths or their is not a lot of opportunity in the market or you have too many weaknesses or threats then you may need to go back to the drawing board and re-evaluate your product/service strategy.
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