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There are many terms associated with marketing. There is email marketing, direct mail marketing, social media marketing, internet marketing, television marketing, mobile marketing, billboard advertising, and the list goes on and on. Anything dealing with increasing exposure and branding your company, is marketing.

There is also a difference in marketing to prospects and marketing to previous customers. For previous customers, you may be trying to get them to purchase again or upsell/cross-sell other products. Prospecting is getting a new customer to trust you and your product/service to make that first purchase.

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