It depends what type of organization is performing green marketing. If it is a green company from the beginning then it is merely marketing, but if it is a company normally associated with another product like say insurance, then it is societal marketing.
to the searcher of marketing green
the problems that occur when a company tries to implement the marketing concapt
Marketing evolved from production, product, selling, marketing, societal, to digital and relationship-oriented approaches. #HJSysweb
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
It is green marketing.
In comparison, societal gain is the goal of social marketing.
Societal marketing considers not only the demands but also the effects on all members of the public (society) involved in some way when firms meet these demands. The term 'societal marketing' was first coined by Kotler in 1972
not sure
In comparison, societal gain is the goal of social marketing.
s://exe.io/JM142kz
applications of green marketing in nigeria
the problems that occur when a company tries to implement the marketing concapt
Marketing evolved from production, product, selling, marketing, societal, to digital and relationship-oriented approaches. #HJSysweb
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
to the searcher of marketing green
Green marketing refers to marketing a produce or service based on its positive environmental characteristics. Green marketing is used to target the environmentally conscious customer.
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction