Societal marketing considers not only the demands but also the effects on all members of the public (society) involved in some way when firms meet these demands. The term 'societal marketing' was first coined by Kotler in 1972
Pharma Marketing?
one way is with a definition
manufacturing, development, marketing and distribution of the medicine
I consider a concept note to be: An elaborate written discussion of a concept, encompassing the meaning(s), history and potential applications of the concept. The note may also include critical comments on the concept. A conceptual note is more than just a definition of a concept. It is also different from an empirical research report.
A new marketing landscape analyzes needs and wants in a market. The new marketing landscape creates products and conveys messages to influence exchange.
not sure
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
Why the notion of profit is usually included in this definition
The sustainable marketing concept emphasizes long-term environmental and social responsibility alongside economic goals, focusing on creating value for both consumers and society while minimizing ecological impact. In contrast, the traditional marketing concept prioritizes meeting consumer needs and maximizing profits, often without regard to broader societal or environmental implications. The societal marketing concept, while considering societal welfare, still primarily revolves around the exchange process and satisfying consumer desires. Sustainable marketing, therefore, integrates and elevates these perspectives by embedding sustainability into the core of marketing strategies.
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
through societal marketing concept companies are helped to enhance their corporate reputation,raise brand awareness,increase customer loyalty,build sales and increase press coverage.
Why the notion of profit is usually included in this definition