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While riding a train in New York City in 1896, Henry Heinz saw a sign advertising 21 styles of shoes, which he thought was clever. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising. Today the company has more than 5,700 products around the globe, but still uses the magic number of "57."

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14y ago
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6mo ago

The number 57 on the Heinz ketchup bottle does not have any specific meaning. It is simply a marketing ploy and does not represent the number of ingredients or any other particular characteristic of the product.

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Q: What does the 57 on the heinz ketchup represents?
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In the early days of the Heinz company, they wanted to highlight the variety of their products. They chose the number 57 arbitrarily to show how many they had. The ad read "57 varieties" and the slogan "Heinz 57" stuck. The "57 varieties" referred to the number of products that they had, although at the time they did have more products than 57, but H.J. Heinz thought that it was a magical (faerie princess) number... An urban myth has it that if you tap the 57 on the side of the glass bottle in a restaurant, the ketchup will start to com out. This information is (not) yet to be evaluated by the FDA [Food and Drug Administration to nerd you out!] so there is no way to prove it.


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57 Heinz Varities This can be seen on the label of all Heinz products and represents the number of products Heinz has. These problems are called Ditloids and there are many many more.


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