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Woodrow Wilson's victory in the 1912 presidential election was significantly aided by the split in the Republican Party between incumbent President William Howard Taft and former President Theodore Roosevelt, who ran as a Progressive. This division allowed Wilson, the Democratic candidate, to consolidate support among progressive voters and capitalize on his New Freedom platform, which promised economic reforms and reduced tariffs. Additionally, Wilson's effective campaigning and oratory skills helped him gain traction with a wide range of voters seeking change.

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