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Promotion mix, in marketing, involves selling, sales promotions, public relations and advertising. Factors that affect this include a product's life cycle and the stage in which it currently is, product features, buyer readiness, distribution type and buyer types.
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What factors are considered for determining promotion mix for any given product?
the factors considered when selecting a promotion mix
What are the internal factor that affects the marketing mix in a business?
There are many internal factors that affect the marketing mix in a business. The most obvious ones include price, place, promotion and the product.
What factors affect promotion in international marketing?
cultural variables
What is the roles of sales promotion in the promotion mix?
Remind, persuade, and inform.
Meaning of promotion mix?
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What factors are considered for determining promotion mix for any given product?
the factors considered when selecting a promotion mix
What are the internal factor that affects the marketing mix in a business?
There are many internal factors that affect the marketing mix in a business. The most obvious ones include price, place, promotion and the product.
What factors affect promotion in international marketing?
cultural variables
Different factors in the 4Ps maximise marketing mix?
There are different factors in the 4Ps which help to maximize marketing mix. The main factors are price, product, promotion and the place which actually form the marketing mix.
Distinguish between Marketing mix and Promotion mix?
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship
What is the roles of sales promotion in the promotion mix?
Remind, persuade, and inform.
Meaning of promotion mix?
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What is a Marketing Communications Mix?
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Features of service marketing?
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
What are 5 elements of promotion mix?
Direct Marketing Personal Selling PR Advertising Sales Promotion
What are the different tools of promotion mix?
Promotion mix is a term used to describe a combination of different advertising methods. There are 5 main methods used. They are advertising, personal selling, sales promotion, direct selling, and public relations.
How does promotion affect sales?
never
