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Remind, persuade, and inform.

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15y ago

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What are the roles of sales promotion in consumers products?

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Role and importance of sales promotion in promotion mix?

The role of sales promotion is to persuade new consumers to purchase products and build loyalty amongst current customers.


Distinguish between Marketing mix and Promotion mix?

The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion


What is a Marketing Communications Mix?

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.


What element of the marketing mix would include advertising and sales?

Promotion


What are the components of the promotional mix?

The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.


What are the different tools of promotion mix?

Promotion mix is a term used to describe a combination of different advertising methods. There are 5 main methods used. They are advertising, personal selling, sales promotion, direct selling, and public relations.


What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


Explain any four methods of sales promotion?

1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion


Role of sales promotion in business?

what is the role of sales promotion for the organozation'


Describe the role of promotion within the marketing mix?

The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.