The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
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marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion
Yes, public relations (PR) is considered a component of the promotional mix, which encompasses various strategies to communicate with target audiences. While PR focuses on building and maintaining a positive image and relationship with the public, it works alongside other promotional tools like advertising, sales promotions, and personal selling. Together, these elements aim to enhance brand awareness and engage customers effectively.
Branding Packaging Labelling
product, place, price, and promotion
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promotion mix
The wet mix has moisture in addition to the components that have been used. The dry mix only has the individual components with no moisture or water.
Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.
marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion
Marketing mix:AdvertisingPersonal sellingSales promotionPublic relationsDirect MarketingYou promotional mix depends on the type of product or service you want to promote as well as your target market. Certain demographics of clients respond to different marketing or promotional forms. It gives diversity and transparency to your campaigns and can result in more conversions in sales for existing campaigns not already using a mix. Note that it cannot be used for certain items but essential for experimentation purposes on existing campaigns. eg. We tried to market our online services in a local newspaper (we really only use online advertising and ceased online adverts for this period) - the telephones actually went dead quite :)
product, place, price, and promotion
Branding Packaging Labelling
one of the components of marketing mix is product process mix,which helps the manufactures in understanding how and why they should change their production process.
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