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The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.

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14y ago

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Is promotional mix and communication mix the same?

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What combination of promotional tools an organization uses is called its?

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What is the difference between wet mix and dry mix?

The wet mix has moisture in addition to the components that have been used. The dry mix only has the individual components with no moisture or water.


What is a promotional mix used for?

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Difference between marketing mix and promotional mix?

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Importance of promotional mix?

Marketing mix:AdvertisingPersonal sellingSales promotionPublic relationsDirect MarketingYou promotional mix depends on the type of product or service you want to promote as well as your target market. Certain demographics of clients respond to different marketing or promotional forms. It gives diversity and transparency to your campaigns and can result in more conversions in sales for existing campaigns not already using a mix. Note that it cannot be used for certain items but essential for experimentation purposes on existing campaigns. eg. We tried to market our online services in a local newspaper (we really only use online advertising and ceased online adverts for this period) - the telephones actually went dead quite :)


What are the components of a marketing mix?

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What is product process mix?

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What are the six components of Nordstrom's retailer mix?

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