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when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly
The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
When planning the promotional mix, a business should consider factors such as the demographics, preferences, and behaviors of its target market. Understanding the audience's communication channels, media consumption habits, and responsiveness to different promotional strategies is crucial. Additionally, cultural influences and purchasing motivations can shape how effectively the promotional mix resonates with the target audience. Tailoring the approach to align with these factors enhances engagement and drives better marketing outcomes.
(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.
integrated marketing communication
when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly
The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
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(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.
promotion mix
integrated marketing communication
True
True
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.
marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion