(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
the factors considered when selecting a promotion mix
Remind, persuade, and inform.
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
Marketing Mix is 4 P's. Price - discounts etc. Place - geographical location etc. Promotion - advertisement etc. Product - cover etc. isssssssssssssssssssssiiiiiiiiiiiiiiiiiiiiiiiiitttttttttttttttttttttttttt
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship
the factors considered when selecting a promotion mix
Remind, persuade, and inform.
price place promotion product people pysical ambiance packaging processes
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
If you mix water and sunlight, then you get photosynthesis.
Marketing Mix is 4 P's. Price - discounts etc. Place - geographical location etc. Promotion - advertisement etc. Product - cover etc. isssssssssssssssssssssiiiiiiiiiiiiiiiiiiiiiiiiitttttttttttttttttttttttttt
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A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Direct Marketing Personal Selling PR Advertising Sales Promotion