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(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.

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What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


Distinguish between Marketing mix and Promotion mix?

The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship


What factors are considered for determining promotion mix for any given product?

the factors considered when selecting a promotion mix


What is the roles of sales promotion in the promotion mix?

Remind, persuade, and inform.


Find example for 8Ps marketing mix?

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All elements of marketing mix must synchronise with the company's positioning.- explain?

The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.


Explain a cause-effect relationship. For example, “If you mix ____ and ____ then you get _____.”?

If you mix water and sunlight, then you get photosynthesis.


What is an example of the marketing mix?

Marketing Mix is 4 P's. Price - discounts etc. Place - geographical location etc. Promotion - advertisement etc. Product - cover etc. isssssssssssssssssssssiiiiiiiiiiiiiiiiiiiiiiiiitttttttttttttttttttttttttt


Meaning of promotion mix?

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What is a Marketing Communications Mix?

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.


Features of service marketing?

Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion