price place promotion product people pysical ambiance packaging processes
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What is Starbucks marketing mix?
Marketing Mix is 4 P's. Price - discounts etc. Place - geographical location etc. Promotion - advertisement etc. Product - cover etc. isssssssssssssssssssssiiiiiiiiiiiiiiiiiiiiiiiiitttttttttttttttttttttttttt
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
the objectives of the marketing mix is to excrete
quality is not the element of marketing mix....=)
This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/
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